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The Big Impact of Big Data on Affiliate Marketing

 
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packs
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PostPosted: Thu Sep 04, 2014 5:43 am    Post subject: The Big Impact of Big Data on Affiliate Marketing Reply with quote

MarketingProfs and Impact Radius recently produced a whitepaper that highlights the use of big data in affiliate marketing.

The whitepaper covers the legacy approach to affiliate data management, and why that approach is problematic, as well as the disruption of traditional affiliate analytics by big data.

The whitepaper also includes 10 questions to evaluate the health of your affiliate program.

And there is a case study about how Advance Auto Parts leveraged big data intelligence to overhaul their affiliate program.
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