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Top Facebook Tips for Direct Sales

 
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patricksands18
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Joined: 23 Jun 2015
Posts: 59

PostPosted: Fri Feb 05, 2016 12:16 pm    Post subject: Top Facebook Tips for Direct Sales Reply with quote

Facebook is not like a highway

Say youíre a big name soap company and you decide to purchase an ad on a billboard on a busy highway. The company that owns the billboard space canít provide any info to you except how many people drive past it per day. They canít tell you how many impressions their ad made on people or how many engaged with it. Not only canít they share that information, they donít care. The ad will not be replaced by another because enough eyes didnít look at it during the day. The ad will not be replaced because a certain driver doesnít like soap.

Facebook is completely different. Its metrics absolutely care if people are looking at your posts. They measure whether people are interested and whether they want to see more. They can also tell you how many people your post reaches and whether your post or ad is turning into clicks on your website. Facebook also cares if people donít care about your post. And if you arenít drawing in your customers with killer content and interesting graphics, Facebook will replace your post in newsfeeds with someone elseís.
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